Monthly Archives October 2005

Women, Marketing and Magazines

UPDATE: June 10th 2018.

I originally wrote this in October of 2005 and the only reason it isn’t as relevant today as it was then is that I focused on gaming magazines. Those are no longer as relevant as they once were.

I have to admit that browsing the major gaming websites (Kotaku, IGN, Gamespot etc.) today the front pages look mostly benign. Of course, today is the start of E3 2018 so it’s mostly about who’s announcing what but at least they¬† have images from the games and not tons of photos of booth bunny’s.

So while it may be improving I think things like GamerGate and the way women are treated in the majority of the gaming community’s still show that many of the sentiments expressed 13 years ago still hold true today.

Next-Gen is reporting on a speech by Suzanne Freyjadis-Chuberka, the Conference Director, at the Women’s Game Conference being held in Austin this week. In it she claims that there are plenty of games out there that women would find enjoyable if they would just sit down and play them. According to her, the issue isn’t the games and their content but in how they’re marketed and how the gaming press presents them.

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